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Launch & Discovery Guides

Practical guides on launching products, getting discovered, and reaching the right audience - written for founders and developers.

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Why Your Shared Link Looks Broken: Open Graph Tags That Fix Link Previews

When someone shares your page in Facebook, LinkedIn, Slack or iMessage, a few lines in your HTML decide whether they see a picture and a title or a bare grey link. Which tags each app reads, the image size that works in all of them, and how to refresh a stale preview.

SitePatent Editorial Team

October 15, 20267 min read